It’s not every day that we have the opportunity to work with artists like the talented cast of “Porta dos Fundos” or “Back Door”, the most famous comedy group in Brazil. “The Great Gonzalez” is the brand new TV Show of the group on Fox Brazil. The group started a few years ago with insanely popular YouTube Channel. Lightfarm Brazil did the art direction of the campaign in partnership with Fox since the beginning of the project until the final result.

Our challenge was undoubtedly the construction of the scenario 100% 3D and the integration of the actors photographed in the studio with the CGI scenery. For this, before the shoot, our 3D team, headed by Rafael Vallaperde, planned the whole 3D scene from angle, light and focal length.

Our Post Production team, directed by Milton Menezes, worked with Aderi Costa, to ensure that all aspects designed by our CGI team, were meticulously followed by photography. Finally, with photos and renders in hand, it was time to integrate all the elements and bring the magic that the campaign needed.

The result of much planning could not have been more rewarding. We thank all staff of Fox and Porta dos Fundos” for the pleasure of working on such cool project. Many thanks to the cast: Rafael Infante, Antonio Tabet, Gregorio Duvivier, Thati Lopes, Clarice Hawk, Fabio Porchat, John Vincent, Gabriel Totoro, Flávio Pardal, and Camillo Borges dear Luis Lobianco! And super thank you to the staff of Fox: André Takeda, Teco Brandão, Maria Cecilia Ognio and Rodrigo Mattua! 🙂